We discovered this wine “browsing” our local wine store. I laughed out loud at the title – loved the story on the bottle about how this winery got started. I couldn’t resist buying a bottle just for the heck of it, and we were totally surprised by how awesome it was. It is our favorite Pinot Noir which I order regularly and send to friends who need a WTF “attitude adjustment.” They have other wines called OMG and LOL. Their wines are as great as their sense of humor! Absolute great price for the value!